As soon as our client approached us, we could sense the anxiety and desperation in his voice. His product, despite having great potential, was not selling well in retail stores. In fact, stores were even threatening to remove his product off the shelf, as it was taking up valuable retail space. The client had sought ideas from the store, and they had told him that his current packaging was being swallowed by the other products on the shelf and was not standing out enough, causing people to overlook it. He had tried everything he could think of and had come to us as a last resort to help him rebrand and redesign his packaging.