Why Does Your Brand Need Social Video Marketing?
As Gary Vee (Vaynerchuck) says, “The single most important strategy in content marketing today is video. It doesn’t matter what you sell or what your company does, if you don’t have a video marketing strategy, you are going to lose. ” Today, video is used on many platforms such as Youtube, Facebook, Instagram, Twitter, Pinterest, Snapchat, and now Amazon as well.
Video has the power to tell a story, it captivates your audience and triggers their emotions. Creating a really great story can communicate the brand in less than three minutes. Creative and clever stories, can persuade your potential customers and entice them to purchase your product. In order to have your audience engaged in your product, it should be short, helpful and memorable.
Video marketing can be used for a variety of things, such as building customer rapport and promoting your products. In addition, video marketing can feature how-to’s, show a product unboxing, customers testimonials, live-stream events and deliver entertaining content. Nowadays, its critical for brands to move quickly when launching their marketing strategy. Since trends change constantly, it’s important to keep updated with the new trends. Therefore video marketing is an essential way to tell your story and keep up with the trend.
Benefits of Video Marketing
- Attracts the Customer that are Visual
- Boosts Sales & Conversions
- Builds Brand Exposure
- Clarify product details
- Creates Trust & Awareness
- Deliver Entertaining Content
- Helps Build Backlinks to your Site
- Increases Open Rate
- Increases Your Email Clicks
- Promotes your brand
- SEO Friendly
- Shows Product Instructions
- Track and Measure audience engagement
Video Marketing is not just for large brands anymore, everyone should get on board with video. To make the most of the benefits of video marketing, the content you put out needs to be relatable to your audience. Personalized video does this by highlighting the interests of your audience and creating a more dynamic video that speaks to each specific viewer.