An Amazon Storefront is a great way to provide a detailed and comprehensive view of your brand to customers. This way they can see all the products you sell across multiple categories. In addition, the Storefront showcases your products in an aesthetically attractive fashion, which gives a very professional look to your brand.

Storefronts can also play a role as a professional website. Brands can showcase and select various products they want featured and hide their non-best-selling items. Amazon gives sellers the control to decide what they can add to their Storefront.

In addition, your storefront only includes YOUR PRODUCTS, you no longer have to be worried that your potential customers are choosing your competitor’s products vs products from your brand. Therefore, many brands doing Social Media, are quick to use their storefront as a call to action button as a sale option