If you sell products on Amazon, you might be familiar with Enhanced Brand Content (EBC). Sellers in a crowded marketplace need every tool possible to help them stand out, and differentiate themselves from their competitors.
When you add an A+ Page, Amazon claims that adding this content to a product listing can increase sales by up to 12%.
You qualify for an A+ Page / EBC if you’re approved in the Amazon Brand Registry. Emerging brand owners and professional sellers are also part of this community.
List of the Pros and Cons of Adding an A+ Page / EBC
Before jumping in with a new A+ Page, it is essential to review a few advantages and disadvantages of this resource.
Pros of Adding an A+ Page / EBC
Cons of Adding an A+ Page / EBC
When you add the A+ Page / EBC to your Amazon listing, your organic traffic metrics increase by 5% or more. That’s why everyone who can use this resource is taking advantage of adding an A+ page to their listing.
Some listings can see much higher conversion rates with this option. Ask yourself if you could obtain 10% additional sales right now, how would that impact your bottom line?
If your Amazon Brand Registry gets approved, you also get the option for uploading a video in the listing detail page main slot.
Our team can help you achieve this content’s benefits while reducing the risk of product returns. Contact us today for an instant evaluation to see how we can help you drive toward more success!