A+ Page / EBC on Amazon Listings: What Are the Pros and Cons?2 min read

Pros of Adding an A+ Page / EBC

Cons of Adding an A+ Page / EBC

• It differentiates your listings and products from the competition that doesn’t use this resource.

• The A+ description allows you to add eye-catching text and images.

• You can show off the crucial benefits of your product with more graphic visuals than the competition.

• It is more attractive to use than the standard descriptions found on Amazon.

• Businesses receive the option to use a video in their final main image slot for the listing. 

• It allows you to cross sell other products on your listing that are similar to that product. 

• This option can reduce your product return metrics while increasing your overall sales. It turns advertising clicks into paying customers. 

• It takes more time to produce the content that customers interact with on your listing with A+ Content.

• When buyers search for Amazon listings on a mobile device, they only see the first 200 words of the product description. They must click to open a new page for more details. 

• You must use high-quality images to attract people to your listings. A low-quality graphic will reflect poorly on your brand. 

• It isn’t always easy to focus on interesting and concise text. If you can’t find this solution, it defeats the purpose of this investment. Every word has a meaning to consider.

• 40% of customers return purchases because of poor product content. Using this Amazon option won’t fix that metric if the information doesn’t have value.