Amazon is quickly approaching 10 million sellers on its marketplace. When you have that much competition to consider, anything that helps you stand out is beneficial.

Several branding tools, such as Storefronts and A+ Content, are helping companies find places where their content can drive conversions.

One of the best options in this category is the Brand Story feature. It is found within your A+ Content Manager. 

 

How to Create an Amazon Brand Story

You can find the brand stories underneath the listing bullet points and above the product description. It’s there on the A+ Content product detail page.

If you want to create an Amazon Brand Story right now, you can do so by following these specific steps.

  • Log into your Amazon Seller Central account. Go to A+ Content Manager, which you can find underneath the advertising tab. 

  • Select the option to start creating A+ Content, which is found on the right side of your screen.

  • Sellers with the option to create a Brand Story will see it appear on the screen. Click on the appropriate box.

  • Once you’ve reached this point, you’ll need to write the text that describes your products and company. If you answer questions about how you started or what makes you unique, it’ll almost write itself.

  • You’re asked to provide images and a slogan text for one of them. Enter that information where appropriate.

  • After clicking on the option to add an image, you’ll be asked to upload two of them. One is for the desktop version of Amazon, while the other is for mobile users. 

  • Provide the keywords for the image to improve visibility and offer more accessibility.

  • Add the ASINs. You can add your Brand Story to multiple listings after with a bulk upload.

  • Once you’ve reached this step, click on the Review and Submit button. 

 

Should I Be Using the Amazon Brand Story Feature?

Although the option to use the Amazon Brand Story is up to each business, it makes sense to use this resource. Not only does it help to humanize the brand, but it also differentiates your listings from the competition. 

Consumers who form emotional connections to brands and businesses are more likely to buy something and become repeat customers. 

This option also shows your brand’s values, purpose and mission. 

When you can detail what you do accurately and authentically, it can be an outstanding experience for Amazon shoppers. Most customers are willing to pay more for items when they know the business behind it pays competitive wages, is socially responsible, or takes care of the environment. 

 

If you’d like to explore the option of publishing an Amazon Brand Story, our team is here to help! We’ll discuss the ways that set you apart from others, establish a unique selling point, and work to increase brand awareness. Give us a call today to get this process started!