PPC Amazon Video Ads Are Effective and Worth It!
As a business, we get it. You are looking for sales, profits, and return on investment. When those results aren’t quickly manifested, it can be quite discouraging.
At PR Brand Marketing, we stay ahead of the curve by incorporating new marketing strategies that place you at a competitive advantage.
Amazon recently came out with PPC (Pay-Per-Click) Video Ads as a new feature for product advertising. Which is found on Amazon’s Keyword Search Page, in between the organic and sponsored products.
This is different from Video In Search/Sponsored Brand Videos since this promotes individual products. PPC Video Ads are a way for Amazon sellers to connect with consumers by utilizing a content-rich video to showcase and describe the product. Although these videos are short in length, it showcases powerful product benefits that attract buyers.
The perfect product video consists of the following:
Short Product Video – that’s not more than 30 – 45 seconds
Discusses key features and benefits
Shows the buys pain and why they need the product
Shows the buys gain and how the product will enhance their life
Specifies a clear call to action, so customers can buy the product