The Importance of Facebook Advertising5 min read

Advertising on Facebook is a smart choice and the best course of action to grow your business by getting the word out there through an Ad and driving new clients your way. 


Do you ever wonder if all the Facebook Ads you see in your news feed are actually effective?

There are billions of people who use Facebook every day, and if you place a targeted ad on the platform, your chances of reaching them skyrocket. Create and run campaigns using simple tools, and track their performance with easy-to-read reports — so no matter what kind of audience you want to reach, you’ll find them on facebook. This is a necessity — organic traffic on Facebook is almost non-existent. 


The leading social media site boasts over 2 billion monthly active users on Facebook. 

The CPM (Cost Per Million) on Facebook, ranges from $5-10. This means that you can literally spend less than $10 and reach over 1,000 people.

Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business. They can work wonders and if you’re a business owner, you should think about getting on board, because you can see a massive return. But just what are the benefits of Facebook ads, exactly?

Here are some reasons Facebook ads will help make your business super successful, starting right now.


Your Targeted Audience is on Facebook

Plenty of people break up their workday by glancing at their phones for some social media time, giving you access to your mobile audience. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. Not only do the people you want to target have accounts on Facebook, but they also spend an average of 40 minutes per day on the platform.

Facebook is providing businesses with the largest advertising opportunity its ability to reach your exact audience. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them. So yes, your audience is on there somewhere – it’s just a matter of finding them. 


Mobile is the future of online. 50% of all Internet users are mobile. Over 84% of Facebook users access Facebook from a mobile device. In fact, Facebook is one of the largest mobile applications that exist today. If you are following the advertising trends, you are able to advertise to your audience on the devices they use every day. According to the latest figures released this last quarter of 2019, it has been announced that Facebook has again achieved another milestone. This giant social media network has now over 2.7 billion monthly users.

Increased Advertising =  Increased Brand Awareness

Facebook advertising is fast and drives immediate results. You can start now and reach thousands of people today. As mentioned, there are 2+ billion people active on Facebook each month. That means you have the opportunity to reach current customers, new customers, and people interested in your business or organization. Facebook advertising is real-time, you can look at your campaign in real-time. If you are unhappy with the results, you can make adjustments to your campaign immediately, you are in control (You can set a daily or lifetime budget ).You can easily increase or decrease it at any time Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. If you haven’t made a connection with your followers, then you’ll be in trouble. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision. 

Help you build your email list


Facebook advertising can fuel your email marketing efforts. Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. This will allow you to advertise directly to the audience that is most likely to buy from you. You can also direct traffic to an external form on your website to build your email list.


Drives Website Traffic


Facebook advertising can also drive offline sales and increase your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising makes it more beneficial than other sources. Some of your customers will likely see your ads on Facebook, visit your website, and purchase if they trust your solution.


Have you ever visited a website and saw their Facebook ad shortly after? This is an advertising tactic called remarketing. Remarketing allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising. This is a huge benefit that can dramatically boost your conversions.


Boost on word-of-mouth and referrals


The social aspect of Facebook advertising makes it better than any other form of advertising that exists. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising. 


Facebook advertising will not fail you! Hop on this social advertising ride, and grab the opportunities you can come across with. Facebook Ads have all these benefits and can work with any type of business. So get starting in those ads! 


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