What is Email Marketing?
Email marketing is using Emails to help market your business. Email Marketing helps build relationships with current and potential customers while also keeping them informed and updated. It sends out an email to everyone on your list about what is new and upcoming with your brand to encourage customer loyalty and to let them know you value them.
Like Social Media, most people use email daily, and they check their inbox everywhere: while working out, eating, etc. This allows you to keep in touch with your customers on a consistent basis. An email marketing campaign is an easy and most cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.
Build Strong Customer Relationships
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content. With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers. The more they hear about your business the more they will know, learn and trust your business too.
Drive Traffic and Increase Sales
Through email marketing, you can drive traffic to your desired business place, whether it be to your website or Amazon page. This provides a great opportunity for impulse buying. You can entice a customer to make another purchase in a few ways, by reminding past buyers that they need your product again or to choose your product as a gift for their loved one. This way of marketing is also good for keeping your customers aware of new promotions you have or introduce new items coming out.
One of the basic purposes of email marketing is to maintain regular communication with past, potential, and current customers. This helps to reinforce the positive feelings they have about your brand and ensures that they will remember your business even when they are most distracted. Plan carefully and craft a finely-tuned message or blast out a deal-of-the-day that gets immediate results.
Efficient with Time and Budget
Designing a professional email marketing campaign is relatively inexpensive, email marketing requires only a small investment of time and resources in developing effective content. It allows you to reach so many and with only spending a small fraction. You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page, but then leaves your site, you can reach back out to them through an automated message to ask if they need assistance. With list segmentation, demographic targeting, and testing, you can identify the best strategy, tone, and content for your target audience or even niche markets within it. Pay attention to the results of your email campaigns and use this data to create an even better campaign next time.
Personalization is no longer just an option but a must-have for email marketing campaigns. There is a quick window of opportunity when it comes to customers opening your emails. They see your email in their inbox and depending on how well the “Sender Name” and subject line resonate, they decide whether to open the email or ignore it.
Having a well-written email means that your customers know your brand well enough to want to hear from you, no matter the time of the day. This marketing strategy is good especially for those people who have been your subscriber for a long time. You can also adjust them along the way too, based on your customers buying patterns or engagement to your newsletters or emails. Attention spans are short, so it is an email marketing best practice to keep the message to the point, but the choice is yours as to how long or short the message might be for each email. Make content easy to scan at a glance and get the main message, but also give readers the option for more information if they want.
There are right and wrong ways to set up a marketing email list. First, you should only send emails to consumers who have volunteered to receive communications from your business. Sending marketing emails without consent can be detrimental to your business, as it will likely result in unhappy consumers and potentially cause your emails to be filtered as spam or have them unsubscribe instead.
Here’s what you can do:
- Have multiple locations where consumers can sign up for your emails.
- Offer an incentive to email subscribers.
- Use landing pages for email sign-up.
- Leverage your social media outlets.
- Create group emails.
- Limit sign-up detail requirements.
- Email subscribers regularly but not frequently.
- Avoid buying email lists
How To Get Your Amazon Customers’ Emails.
- Create Product Inserts – this will allow you to create a relationship with your brand and your customer.
- Professional Storefront – even if your customers found you on amazon, most likely they will try and do research on your brand to know more about you before purchasing your product.
- Pop-up/Sign In’s – because your potential customers are going to your site, add a sign in pop on to your site with an exchange for getting a discount or a promotion. This will entice them, even more, to sign up, which allows you to gain their information.
- Social Media – For your followers who have email notifications set up, they will be notified via email every time you post something to your social media channels. In some cases, they can view the post directly in the email window. This helps to increase the number of people who see and engage with your social media posts.
No matter what age group you are targeting or where they are located, When you run your own business, your goal is to be seen as an expert in your industry. Establish that to position yourself and your brand as the authority in the eyes of your customers.
Your customers have signed up for your marketing newsletters because they want to hear from you. They like the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use. it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content.
Need help in building effective marketing campaigns? Contact us today and our marketing experts will assist you with converting your email campaigns into sales.