Strategy & messaging
Who needs to hear this, what they need to do, and the fewest words that get them there.
- Audience and channel research
- Messaging framework and tone
- Talking points, FAQs and quotes
Overview
What a campaign includes
A public awareness campaign has one job: make sure the people a program is meant for know it exists, understand what it means for them and know what to do next. We handle the strategy, the messaging, the creative and the media so the campaign is one coordinated effort rather than a collection of pieces.
Our campaign work spans a full political campaign identity in Brooklyn, a 35-second social video that explains a complicated problem in plain terms, and seven years of product communications for a healthcare brand that had to speak clearly to shoppers across 150-plus products. The craft is the same: say one thing clearly, then repeat it everywhere it needs to be heard.
What’s included
Strategy, creative and media under one roof
Creative production
Print, digital and video, designed in-house and sized for every placement.
- Posters, flyers and mailers
- Social, display and short video
- Landing pages and email
Media & reporting
Placement matched to the audience, with results you can report upward.
- Media planning and buying
- Community and ethnic-media outreach
- Reach, engagement and outcome reporting
How we work
How a campaign comes together
Discovery
We confirm the goal, the audiences, the languages, the timeline and how success will be measured, and we read what has already been said on the subject.
Message and creative
A messaging framework first, then creative in every needed format, reviewed with the program team before anything is placed.
Launch and report
Placement across paid, earned and owned channels, with reporting that shows what reached whom.
Related work
Campaign work from our portfolio
Three projects that show the disciplines a public campaign needs: a complete campaign identity, an explainer video, and product communications at scale.
Campaign · civic · BrooklynAhron Gluck for NY Assembly
Campaign branding and logo, website, social media, print and mailers for a State Assembly campaign in District 43.
See the work
Explainer video · websiteViolationNow
A responsive website and a 35-second vertical video that walks through the problem, the cost, the alert and the pricing.
See the work
Product communications · 7 yearsMedPride / HL Medical
One consistent voice across 150-plus healthcare products: messaging, imagery and digital, kept clear for the people choosing them.
Read the case studyFor public agencies and prime contractors
PR Brand Marketing, Inc. is a NYC SBS and NYS certified WBE, an SBA-certified WOSB and EDWOSB, a Small Disadvantaged Business (SDB) — SAM-verified designation, and a GSA MAS contract holder (47QRAA25D00AA). Brooklyn, NY. Procurement information.
Planning a campaign?
Tell us what you need and when. We will reply with a scope and a quote.