Strategic communications planning
Communications plans, messaging frameworks, talking points and FAQs for complex programs.
- Messaging and narrative
- Stakeholder mapping
- Talking points, FAQs and quotes
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Strategy, creative, media, digital and outreach from one accountable team. Organized into four pillars, each with real project examples.
Pillar 01
Strategy & Communications
Marketing strategy, public relations, messaging and public awareness: deciding what to say, to whom, and how it will be measured.
Public awareness campaigns
Campaigns that explain programs, policies and changes in language residents actually read.
- Campaign strategy and messaging
- Paid, earned and owned channels
- Outcome-focused reporting
Public relations & media
Media advisories, press releases and community and ethnic-media pitching.
- Press releases and advisories
- Media relations
- Post-event recaps
Pillar 02
Branding & Creative
Graphic design, visual identity, print, signage and packaging, designed in-house and produced to spec.
Branding & visual identity
Names, logos, identity systems and brand guidelines that hold up across every touchpoint.
- Logo and identity design
- Brand guidelines
- Brand story and decks
Graphic design & print production
Brochures, signage, banners, collateral and packaging, designed and produced.
- Brochures and program guides
- Signage and environmental graphics
- Packaging and inserts
Project examples
- G’shmak Bakery & CaféBrand identity, packaging system, product labels and in-store environmental graphics.
- BLAZE WorkspaceA complete brand guideline: logo system, color, typography, patterns, stationery and social templates.
- Touro University nursing brochureBrochure design and layout for the School of Career & Applied Studies nursing program.
Pillar 03
Digital & Media
Websites, social, video, paid media and e-commerce, built for mobile and accessibility, with reporting.
Digital, web & social
Websites, landing pages, social and email campaigns built for mobile and for accessibility.
- Website design and development
- Social media and email marketing
- Digital advertising
Photo, video & content
Promo videos, explainers, photography and short stories sized for web, social and screens.
- Promo and explainer video
- Event and project photography
- Content writing
Media strategy & paid placement
Media planning and buying matched to the audience, with results you can report.
- Media planning and buying
- Digital ad campaigns
- Performance analytics
E-commerce & product marketing
Where PRBM started: Amazon listings, storefronts, product imagery and packaging for consumer brands.
- Amazon listings, A+ content, storefronts
- Product photography and images
- Packaging and inserts
Pillar 04
Outreach & Engagement
Community outreach, multilingual communications and events that reach residents where they are.
Community engagement & outreach
Project notifications and outreach that reach the people next door, not just the people in the room.
- Notification toolkits and flyers
- Community meetings and info tables
- Elected-office and community-board materials
Multilingual communications
Translated, plain-language materials designed for every audience a program serves.
- Translation and localization
- Plain-language editing
- Accessible, captioned versions
Event & public engagement support
Groundbreakings, ribbon-cuttings, open houses and outreach fairs that look the part.
- Run-of-show and logistics
- Invitations, programs, step-and-repeats
- Photo and video coverage
Procurement codesNAICS, NIGP, GSA SIN & PSC codesShow all codes
NAICS 541430 (primary), 541511, 541613, 541810, 541820, 561920 · NIGP 915-03, 915-22, 915-48, 915-96, 918-76 · GSA SINs 541430, 541511, 541613, 561920, OLM · PSC R701
NAICS Registered in SAM.gov
| 541430 | Graphic Design Services Primary |
|---|---|
| 541511 | Custom Computer Programming Services |
| 541613 | Marketing Consulting Services |
| 541810 | Advertising Agencies |
| 541820 | Public Relations Agencies |
| 561920 | Convention & Trade Show Organizers |
NIGP Commodity codes
| 915-03 | Advertising and Public Relations Services |
|---|---|
| 915-22 | Communications Marketing Services |
| 915-48 | Graphic Arts Services (Not Printing) |
| 915-96 | Web Page Design, Management and Maintenance |
| 918-76 | Marketing Consulting |
GSA MAS SINs Contract 47QRAA25D00AA
| 541430 | Graphic Design Services |
|---|---|
| 541511 | Web Based Marketing |
| 541613 | Marketing Consulting Services |
| 561920 | Conference, Meeting, Event and Trade Show Planning Services |
| OLM | Order-Level Materials |
PSC & additional NAICS Capabilities
| R701 | Advertising Services (PSC) |
|---|---|
| 541830 | Media Buying Agencies |
| 541840 | Media Representatives |
| 541890 | Other Services Related to Advertising |
| 541611 | Administrative & General Management Consulting |
| 541618 | Other Management Consulting |
| 611710 | Educational Support Services |
Full identifiers, certifications and verification links are on Procurement Information.
Have a project in mind?
Tell us what you need and when. We will reply with a scope and a quote.