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Public Awareness & Outreach Campaign Agency for New York programs

Campaigns that help residents understand a program, a change or a risk, and take the next step.

  • NYC WBE
  • NYS WBE
  • SBA WOSB / EDWOSB
  • GSA SIN 541613
Touro University campaign billboard on the BQE in New York City, designed by PR Brand Marketing
Delivered 2025: Touro University campaign on the BQE (I-278)

In short

Campaigns that reach residents and move them to act

PR Brand Marketing plans and runs public awareness and community outreach campaigns for government agencies, public authorities and the prime contractors who work for them.

We turn a program goal into one clear message, design it for the people you need to reach, produce it in the languages they speak, place it where they will see it, and report what happened.

Campaign capabilities
Campaign typesPublic health, safety, enrollment, resident information, sanitation, workforce and small business
ChannelsTransit and out-of-home, digital and social, print, events, community partners
LanguagesPlanned from day one, following your language access rules
Contract fitGSA SIN 541613 Marketing Consulting
NYC WBE and NYS WBE
SBA WOSB and EDWOSB

GSA MAS 47QRAA25D00AA, available for eligible in-scope services. See GSA eLibrary.

Who it is for

Who we build campaigns for

Agencies launching a program

A new benefit, service, rule or deadline that residents need to hear about, understand and act on.

Public health and safety teams

Campaigns that ask people to change a habit, such as getting screened, crossing safely or keeping streets clean.

Capital project teams

Community notices and outreach for construction and infrastructure work, so neighbors know what is happening and why.

Prime contractors

Engineering, construction and consulting firms with a public outreach requirement in their contract.

How teaming works

Our process

From research to reporting in six steps

Every campaign follows the same path, scaled to your budget and timeline.

  1. Research and audience

    Who needs to hear this, what they believe now, where they get information and what stops them from acting.

  2. Strategy and message

    One core message, a clear call to action and a plan for each audience and channel.

  3. Creative and materials

    Campaign look, headlines, posters, ads, social, flyers, landing pages and video, built to your brand standards.

  4. Languages and accessibility

    Translated versions laid out with the same care, plain language, readable type and strong contrast.

  5. Outreach and media

    Paid and earned media, transit and out-of-home, community partners, events and tabling.

  6. Reporting

    Measures agreed at kickoff, tracked during the campaign and summarized in a final report.

Need the full service list? See public awareness campaigns and community outreach.

Where your message shows up

Outreach channels we plan and produce

Transit and out-of-home

Bus shelters, subway posters, billboards and street-level displays.

Digital and social

Paid social, search and display ads, organic posts and short video.

Print and direct

Flyers, door hangers, mailers, brochures and fact sheets.

Web

Campaign landing pages and microsites written in plain language.

Community

Events, tabling kits, partner toolkits and materials for community groups.

Earned media

Press materials and partner content that extend paid reach.

Examples

Campaign work and concepts

Delivered campaign work first, then independent public-sector concepts, clearly labelled.

Touro University nursing program brochure, cover and journey panels
Delivered 2025

Touro University: nursing program recruitment

Touro University’s New York School of Career & Applied Studies wanted to reach future nursing students in New York City. Alongside the program brochure, the work included a campaign billboard on the BQE.

PRBM’s role
Creative direction, graphic design, brochure design, print layout and brand application within Touro’s established look.
Delivered
  • Six-panel nursing program tri-fold brochure, designed and laid out for print
  • Campaign billboard on the BQE (I-278), New York City

Read the Touro case study

Independent campaign concepts

Self-initiated concepts that show our public-sector thinking. They were not commissioned, produced or approved by any government agency.

Why PRBM

A campaign partner that plans for public-sector reality

  • Built around approvals

    We plan review rounds, legal checks and sign-offs into the schedule from the start.

  • Every language matters

    Translated versions get the same design care as English, not an afterthought.

  • Honest measurement

    We agree on what to track before launch and report what actually happened.

  • Certified and local

    NYC and NYS WBE, SBA WOSB and EDWOSB, based in Brooklyn since 2018.

FAQ

Frequently asked questions

What does a public awareness campaign agency do?

It helps an agency get one clear message to the people who need it and move them to act, such as signing up, getting a check-up, slowing down or using a new service. The work covers research, messaging, creative, translation, media, community outreach and reporting.

How long does it take to launch a public awareness campaign?

It depends on the scope. A small campaign with a few assets moves much faster than a citywide campaign with research, translation and paid media. We build the schedule backward from your launch date and your approval steps, and confirm it before work starts.

Can you produce campaigns in multiple languages?

Yes. We plan each language version from the start and lay it out with the same care as the English one. Translation follows the language access requirements of your agency, such as the citywide languages New York City agencies use under Local Law 30.

How do you measure a campaign?

We agree on the measures at kickoff, such as reach, site visits, sign-ups, calls or event turnout, and report against them during and after the campaign. We do not promise results we cannot track.

Do you plan and buy media?

We plan and manage paid digital and social media, and we can coordinate transit, out-of-home and print placements as part of a scope.

Can a prime contractor bring you in for the outreach part of a larger contract?

Yes. Engineering, construction and consulting primes can hand us the public outreach and communications scope, and our certifications can count toward participation goals where they apply.

Are the campaigns on your website real?

Our Touro University work was delivered in 2025. The public-sector campaigns shown on this page are independent concepts. They show our thinking and were not commissioned or approved by any government agency.

Request a quote

Tell us about your project

Share the program, the audience, the launch date and any solicitation number. We reply with questions or a campaign scope and a quote.

PR Brand Marketing Inc.
Brooklyn, New York
GSA MAS #47QRAA25D00AA · UEI LUSSPNKZG1S8
info@prbrandmarketing.com · 917-309-8101

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